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My debut book, "How Are You, Really?" is HERE!
Hey there!
I'm Jenna Kutcher
I’m a small-town Minnesota author, podcaster, educator, and photographer with big dreams and host of the #1 Marketing Podcast in the country, Goal Digger.
Very into: syrupy pancakes, good emails, and carving out a life you don’t have to pretend to like. Avoiding small talk since 1988.
I didn’t always have this business: the clients, the courses, the book, the sales, the millions of downloads...
In fact, just a decade ago you could have found me wearing red and khaki, exhausted in my stuffy windowless office. I thought I had landed my dream job, but that dream turned into a ladder-climbing nightmare.
At the age of 23, I invested in a $300 Craigslist camera. Little did I know, that camera would be my one-way ticket out of my windowless office corporate job. That single investment led me to the 7-figure empire I’m running today (and a bestselling book that tells the whole story). Today you can find me snuggled up in my cozy Minnesota craftsman with my two pups or basking on the beaches of Lake Superior with my dreamboat husband and our beautiful girls.
IN RETROSPECT, I PROBABLY SHOULD HAVE KNOWN THAT THE GIRL WHO WOULD HAUL A COOLER A HALF A MILE TO REACH THE INTERSECTION OF TWO DESOLATE DIRT ROADS IN A TINY MINNESOTA TOWN TO SELL LUKEWARM LEMONADE FOR FIFTY CENTS WOULD BECOME AN ENTREPRENEUR SOMEDAY...
currently...
I’m probably sipping coffee or a jalapeno margarita and dreaming of ways we can all get from where we are to where we want to be.
Want to know what lights me up? Helping women harness the power to take control of their lives. Busting the myth of balance. Redefining a person’s beauty in a world that tells us who to be. Shining a spotlight on glorious truths so we can all find our way back to a life that is truly our own.
In case you’re new around here, I believe that change happens where the woo meets the work. I can’t wait to show you exactly what I mean…
a few of the things I ANSWER TO:
Ceo
When people think my business is a hobby, I tell them I’m a CEO of a multi-million dollar empire.
Mama
A title I wore through our struggle to become parents. Even though my baby girl said “Dada” first, this title is the one I’m most proud of.
Babe
It’s weird when Drew calls me by my name. We’re just “babe” to one another. Cue the pet name jokes.
Role Model
Trust when I say, I am NOT a model but I wear the title “Role model” with tons of pride and I smile with my eyes like Tyra taught me to.
Author
I wrote a book and it's out into the world! "How Are You, Really?" is the kind of "lean in" conversation you're craving with a friend.
Jen
Only "Jen" to my closest family and friends— this nickname is reserved for people who have known me for decades!
oh Yeah, we're doing this vintage Cosmo Girl-style
The JK Quiz
1. If you could eat one food for the rest of your life it would be:
Tuna Poke in Hawaii
2. THE BEST TITLE I HAVE IS:
a. Wedding Photographer
b. Girl Boss
c. Motivational Speaker
d. Professional Napper
e. Other
Mama
3. Most likely to binge watch:
a. The Voice
b. Pretty Little Liars
c. House Hunters
d. The Bachelor
4. If you could meet one person dead or alive, it would be:
Joanna Gaines
5. My drink of choice is:
a. Dirty Martini
b. Old Fashioned
c. Margarita
d. Corona
Spicy, please!
6. ON MY DAYS OFF, THE FIRST THING I DO IS:
Go on a walk with my fam.
7. MY GO-TO OUTFIT IS:
a. Yoga pants and a tank
b. Jeans and a tee
c. A dress & heels
d. Anything from Target
8. Someday I want to:
Write a book!
9. I AM DEATHLY AFRAID OF:
a. Public Speaking
b. Heights
c. Spiders
d. Flying
10. MY HUSBAND CAN BE DESCRIBED AS:
The hottest dad in town.
The hottest dad in town and a total saint for putting up with me!
a Look Back
2011
-2022
Becoming an "overnight success" took me ten years of hard work. Here's the timeline!
2011
Launched my blog on free Wordpress site
STARTED A MIDWEST WEDDING BLOG
Created A MIDWEST WEDDING BLOG CALLED A NORTHWOODS WEDDING
Shot my first wedding (on a craigslist camera)
Married Drew
Started My Business as a Side Hustle
best. decision.
ever.
shot 27 weddings
loved this shoot!
Spoke at my first workshop
Shot 16 weddings
Won Wisconsin Bride Best of Weddings
that course name tho!
Shot 16 weddings
Won Wisconsin Bride Best of Weddings
things started to change...
2017
Joined my first mastermind
Hit 100k on Instagram
Did my first 6-figure launch
Had our second miscarriage
Shot 8 weddings
2017
Did my first 6-figure launch
Had our second miscarriage
Shot 8 weddings
Hit 100k on Instagram
Joined my first mastermind
that course name tho!
loved this shoot!
this is when things started to change...
meet THe Jenna kutcher Team
Jenna
The Boss (the Big CHEESE)
Marisa
Integrator & Team Culture Queenpin
Kylie
Goal Digger Podcast Manager & Producer
Stephanie
Customer Support Wizard
Madie
The Gal Behind ALLL the Graphics and Illustrations
Kerry
Facebook and Instagram Ad Boss-of-All-Bosses
Brooklyn
Copywriter & Comedic Relief
Mom
Nana and #1 Fan
Audrey
Content Writing Virtuoso
Mom
Nana and #1 Fan
Team
Member:
Jenna Kutcher
TITLE:
The Boss (the Big CHEESE)
location:
Duluth, MN (or Hawaii!)
Most days you can find me...
I’m the brains of the operation, the visionary, the voice and face of all you see online but all of that wouldn’t be possible without this girl squad's support.
My Enneagram is:
3, but I flow towards a 7, too!
MY DOGS NAMES ARE:
Chloe + Tucker
I'm MOST PROUD OF
The fact that I’ve built a business that supports the life of my dreams which looks like time unplugged with my family in my sweatpants.
Team
Member:
Marisa Vittoria
TITLE:
Integrator & Team Culture Queenpin
location:
Cleveland, OH
Most days you can find me...
Connecting the major functions in the business, managing the day-to-day operations, or taking Jenna’s visions and mapping them into actionable plans for our team.
My Enneagram is:
2 (The Helper)
MY DOGS NAMES ARE:
Louie & Mila
I'm MOST PROUD OF
Creating a life I love and never settling for anything less
Team
Member:
Kylie Low
TITLE:
Goal Digger Podcast Manager & Producer
location:
New York City (Brooklyn)
Most days you can find me...
Throwing mini-parties with every new guest I book for the show.
My Enneagram is:
3: The Achiever
MY DOGS NAMES ARE:
Eloise & Lou Lou
I'm MOST PROUD OF
I really, really love the life I’m building with my husband, Christopher. I never could’ve imagined my world would look like it does today.
Team
Member:
Stephanie Montgomery
TITLE:
Customer Support Wizard
location:
Norco, CA
Most days you can find me...
In the inbox! I help students choose the right courses, troubleshoot tech issues, manage partnership requests, and make sure that every message gets in front of the right person.
My Enneagram is:
9, The Peacemaker
MY DOGS NAMES ARE:
Kenai & Nova
I'm MOST PROUD OF
Making the difficult choice to leave a toxic marriage; setting an example for my two daughters that you shouldn’t settle for less than you deserve, and that you can do hard things and come out on the other side better for it.
Team
Member:
Brooklyn Wagner
TITLE:
Copywriter & Comedic Relief
location:
Bend, Oregon
Most days you can find me...
Honestly, typing a lot with a little bit of sorcery: I channel Jenna, w listen to our people (like you)! Then I write love letters to you via emails and other supporting copy.
My Enneagram is:
3! But I’m more of the “Performer” than the “Achiever”!
MY DOGS NAMES ARE:
Hope, but she is shaped exactly like a cat.
I'm MOST PROUD OF
My sense of humor, my ability to activate others into pursuing their freakin’ dreams, my organizational skills, and my eyebrows!
Team
Member:
Audrey Skelton
TITLE:
Content Writing Virtuoso
location:
Santa Rosa, CA
Most days you can find me...
Writing and running the JK blog, researching and writing the content that goes into solo podcast episodes, and manning the JK Twitter account. Basically, I really like words.
My Enneagram is:
6: the Loyalist
MY DOGS NAMES ARE:
@pipertheaussieheeler
I'm MOST PROUD OF
Turning my passion for writing and telling page-turning stories into my full-time career.
Team
Member:
Kerry Swetmon
TITLE:
Facebook and Instagram Ad Boss-of-All-Bosses
location:
Atlanta, GA
Most days you can find me...
Between shuffling 3 kids around, most days you can find me somewhere in the hallows of the Ads Manager analyzing data and tweaking campaigns for private clients like Jenna to get them better ROI for their advertising dollars.
My Enneagram is:
9 - The Mediator
MY DOGS NAMES ARE:
Jezebel, Georgia and Sadie
I'm MOST PROUD OF
Who my boys are! 🥰 They’re genuinely good humans and make me proud every single day.
A healthy mix of the 2 + 3
Graphic and Illustration Gal
Team
Member:
Madie Hayhoe
TITLE:
The Gal Behind ALLL the Graphics and Illustrations
location:
Toronto, ON (Canada!)
Most days you can find me...
Designing graphics and illustrations, taking all the amazingness that Jenna and the team creates on the daily and presenting it to the world.
My Enneagram is:
2 + 3, a healthy mix of the caregiver and achiever
My dogs name is
Jimmy
I'm MOST PROUD OF
Being steadfast in crafting a career of my own and trusting that the universe has my back!
Team
Member:
Jenna's Mom
TITLE:
Nana
location:
A Village in Wisconsin
Most days you can find me...
I serve team JK by being available to watch sweet baby Conley so Jenna can get her work done!
My Enneagram is:
9, the peacemaker
Beverage of choice
A Vanilla Latte
I'm MOST PROUD OF
The three children I have raised! They are strong, confident, capable, and I am so thankful to be their mama!
will i belt julie andrews? Maybe.
My Favorite Things
What does an entrepreneur/mom/midwestern model come to love? Here’s where you find out! This is everything I have tested and loved, from my beauty holy-grails, to my ultimate tech and platforms that help me run my life headache-free, to what I’ll never stop reaching for in my (crazy messy) closet.
PUT ON YOUR COMFY PANTS & go
Dive a Little Deeper
New Here? here's a great place to start.
PERSONAL
Eight ways I transformed my Skin and What it cost
THE CONDO
Check out our slice of the islands!
BUSINESS
Need tactical Advice for Business and Life?
PEN PALS PEN PALS
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great idea alert!
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