I'm JENNA

I’M A SMALL-TOWN MINNESOTA BESTSELLING AUTHOR, EDUCATOR, AND THE VOICE BEHIND 900+ EPISODES OF A TOP-RATED MARKETING PODCAST WITH BIG DREAMS.

Very into: syrupy pancakes, good emails, and creating a life you don’t have to pretend to like. Avoiding small talk since 1988. 

WELL HEY THERE,

I didn’t always have this business: the clients, the courses, the book, the sales, the millions of downloads...

In fact, just a decade ago you could have found me wearing red and khaki, exhausted in my stuffy windowless office. I thought I had landed my dream job, but that dream turned into a ladder-climbing nightmare.



At the age of 23, I invested in a $300 Craigslist camera. Little did I know, that camera would be my one-way ticket out of my windowless office corporate job. That single investment led me to the 7-figure empire I’m running today (and a bestselling book that tells the whole story). Today you can find me snuggled up in my cozy Minnesota craftsman with my pup or basking on the beaches of Lake Superior with my dreamboat husband and our beautiful girls.



I probably should have known that the girl who would haul a cooler a half a mile to reach the intersection of two desolate dirt roads in a tiny Minnesota town to sell lukewarm lemonade for fifty cents would become an entrepreneur someday...

In RETROSPECT

currently...

I’m probably sipping coffee or watching a reality show from my treadmill desk and dreaming of ways we can all get from where we are to where we want to be.


Want to know what lights me up? Helping women harness the power to take control of their lives. Busting the myth of balance. Showing the dreamer that starting a business is closer than they think. Redefining a person’s beauty in a world that tells us who to be. Shining a spotlight on glorious truths so we can all find our way back to a life that is truly our own.

In case you’re new around here, I believe that change happens where the woo meets the work. I can’t wait to show you exactly what I mean…

a few of the things I ANSWER TO:

Ceo

When people think my business is a hobby, I tell them I’m a CEO of a multi-million dollar empire. 

A title I wore through our struggle to become parents. Even though my baby girl said “Dada” first, this title is the one I’m most proud of. 

It’s weird when Drew calls me by my name. We’re just “babe” to one another. Cue the pet name jokes.

Trust when I say, I am NOT a model but I wear the title “Role model” with tons of pride and aim to make little me proud of who I am today.

I wrote a book and it's out into the world! "How Are You, Really?" is the kind of "lean in" conversation with a friend that you're craving.

Only "Jen" to my closest family and friends— this nickname is reserved for people who have known me for decades!

mama

role
model

babe

author

jen

oh Yeah, we're doing this vintage Cosmo Girl-style

THE JK QUIZ

1. If I could eat one food for the rest of MY life it would be:

Tuna Poke in Hawaii

2. THE BEST TITLE I HAVE IS: 

a. Wedding Photographer 
b. Girl Boss
c. Motivational Speaker
d. Professional Napper 
e. Other 

Mama

3. Most likely to binge watch:

a. The Voice
b. Pretty Little Liars
c. House Hunters
d. The Bachelor

4. If you could meet one person dead or alive, it would be:

Joanna Gaines

5. My drink of choice is:

a. Matcha Latte
b. Americano
c. Bulletproof Coffee
d. Caramel Frappucino

Yum!

6. ON MY DAYS OFF, THE FIRST THING I DO IS:

make fresh sourdough bread.

7. MY GO-TO OUTFIT IS:

a. Yoga pants and a tank
b. Jeans and a tee
c. A dress & heels
d. Anything from Target

8. Someday I want to:

jump out of a plane.

9. I AM DEATHLY AFRAID OF:

a. Public Speaking
b. Heights
c. Spiders
d. Flying

10. MY HUSBAND CAN BE DESCRIBED AS:

The hottest dad in town. 

The hottest dad in town and a total saint !

a Look Back

2011
-2026

Becoming an "overnight success" took me ten years of hard work. Here's the timeline! 

2011

Launched my blog on free Wordpress site 

STARTED  A MIDWEST WEDDING BLOG 

Created A MIDWEST WEDDING BLOG CALLED A NORTHWOODS WEDDING

Shot my first wedding (on a craigslist camera)

Married Drew

Started My Business as a Side Hustle

best. decision.
 ever.

on a private jet to vegas... what?!

2018

Shot my last wedding ever 

Hosted my first mastermind

Went Viral on the Internet 

Moved to Minnesota

Had Baby Coco (12/16/2018) 

Named Aerie Real Role Model 

sweet coco

2019

Spent a year being a mama 

Did 7.5 million in total sales 

Affiliated for a course for the first time

Spent a month in Fiji, Aus, NZ 

Spent time in Hawaii 

Bought a lake house

aloha vibes

2020

Hit 50 million downloads on the podcast

Hit 1 million monthly views on Pinterest 

Hit 900k on Instagram 

my aerie campaign photos in times square

and it's just getting started...

2021

SURPRISE! I’m Pregnant!

Launched the new and improved Shop JK

Hit a decade in business

calling kutcher family of 4!

aired our 500th goal digger episode

Welcomed Quinn Louise (11/18/21)

2022

Wrote my first book: How are you, really?

my best work yet.

Was on The Today Show

Became a new york times best selling author

I can't believe we get to live here...

2024

Fully integrated 4-day work week

Had record-breaking course launch

Became a gardener and bee keeper

Raced in my first rowing regatta

2023

HIT 100 MILLION DOWNLOADS ON THE PODCAST

Sold 100K copies of How Are You, Really?

We moved into our dream home

Started unpacking my ADHD diagnosis

2025

Hit Pause on THE GOal DIGGER PODCAST

STARTED MY very FIRST SUBSTACK

FOSTERED SEVEN PUPS AND ACCIDENTALLY KEPT ONE

LEVELED UP MY WELLNESS AND BIOHACKING GAME

Meet Hank, our sweet beagle boy.

2026

Started homeschooling our girls

Added a cat to the chaos (hi, Pearl)

DOVE HEADFIRST INTO AI FOR LIFE & BIZ

I never saw this coming.

I never saw this coming.

2026

Started homeschooling our girls

Added a cat to the chaos (hi, Pearl)

DOVE HEADFIRST INTO AI FOR LIFE & BIZ

meet THe Jenna kutcher Team

Jenna

The Boss (the Big CHEESE)

Marisa

VP of Operations

Shannon

The Genius Behind All The Tech

Madie

The Gal Behind ALLL the Graphics

Stephanie 

Customer Support Wizard

Kerry

Facebook and Instagram Ad Boss

Kaeli

Pinterest Manager & Mastermind

Jenna Kutcher

TITLE:

The Boss (the Big CHEESE)

location:

Duluth, MN (or Hawaii!) 

Most days you can find me... 

Building my big, beautiful dreams from the couch or my kitchen table. While it's my voice and face you see online, this wouldn’t be possible without the humans beside me.

My Enneagram is:

3, but I flow towards a 7, too! 

MY Pets NAMES ARE:

Hank, Charlie, and Pearl

I'm MOST PROUD OF

The fact that I’ve built a business that supports the life of my dreams which looks like time unplugged with my family in my sweatpants.

Marisa Vittoria

TITLE:

VP of Operations

location:

Cleveland, OH

Most days you can find me... 

Connecting the major functions in the business, managing the day-to-day operations, or taking Jenna’s visions and mapping them into actionable plans for our team.

My Enneagram is:

2 (The Helper)

MY DOGS NAMES ARE:

Mila & Shaker

I'm MOST PROUD OF

Creating a life I love and never settling for anything less

A healthy mix of the 2 + 3

Graphic and Illustration Gal

Madie Hayhoe

The Gal Behind ALLL the Graphics and Illustrations

Toronto, ON (Canada!)

Most days you can find me... 

Designing graphics and illustrations, taking all the amazingness that Jenna and the team creates on the daily and presenting it to the world.

My Enneagram is:

2 + 3, a healthy mix of the caregiver and achiever

My dogs name is

Jimmy 

I'm MOST PROUD OF

Being steadfast in crafting a career of my own and trusting that the universe has my back!

TITLE:

location:

Shannon O'Donovan

TITLE:

The Genius Behind All The Tech

location:

Los Angeles

Most days you can find me... 

Building funnels, automating everything that can be automated, and handling our tech!


My Enneagram is:

No idea! Consistently an INFJ though!

MY DOGS NAMES ARE:

Sienna & Nyx

I'm MOST PROUD OF

All the personal growth I’ve had over the last few years, and figuring out novel ways to make our tech stack do what we want it to.


Stephanie Montgomery

TITLE:

Customer Support Wizard

location:

Norco, CA

Most days you can find me... 

In the inbox! I help students choose the right courses, troubleshoot tech issues, manage partnership requests, and make sure that every message gets in front of the right person.

My Enneagram is:

9, The Peacemaker

MY DOGS NAMES ARE:

Kenai & Nova

I'm MOST PROUD OF

Making the difficult choice to leave a toxic marriage; setting an example for my two daughters that you shouldn’t settle for less than you deserve, and that you can do hard things and come out on the other side better for it.

Kerry Swetmon

TITLE:

Facebook and Instagram Ad Boss-of-All-Bosses

location:

Atlanta, GA

Most days you can find me... 

Between shuffling 3 kids around, most days you can find me somewhere in the hallows of the Ads Manager analyzing data and tweaking campaigns for private clients like Jenna to get them better ROI for their advertising dollars.

My Enneagram is:

9 - The Mediator

MY DOGS NAMES ARE:

Jezebel, Georgia and Sadie

I'm MOST PROUD OF

Who my boys are! 🥰 They’re genuinely good humans and make me proud every single day.

Kaeli Todd

TITLE:

Pinterest Manager & Mastermind

location:

Tacoma, WA

Most days you can find me... 

Schemin’ and dreamin’ over on Pinterest — writing titles and descriptions, staying up to date on SEO, and repinning some goodness from our The Pinterest Lab crew!

My Enneagram is:

4 with a wing 5!

MY DOGS NAMES ARE:

Buckaroo

I'm MOST PROUD OF

The way I cultivate relationships in my life, both in and outside of work. I just love people and I don’t know a less cheesy way to say that.

will i belt julie andrews? Maybe.

My Favorite Things

What does an entrepreneur/mom/midwestern role model come to love? Here’s where you find out! This is everything I have tested and loved, from my wellness and beauty holy grails, to what I’ll never stop reaching for in my (crazy messy) closet. If you crave a life that’s less complicated, less cluttered, and way more efficient, then you’re going to love what I’m loving.

PUT ON YOUR COMFY PANTS & go

What does an entrepreneur/mom/midwestern role model come to love? Here’s where you find out!

This is everything I have tested and loved, from my wellness and beauty holy grails, to what I’ll never stop reaching for in my (crazy messy) closet. If you crave a life that’s less complicated, less cluttered, and way more efficient, then you’re going to love what I’m loving.

Dive a Little Deeper

New Here? here's a great place to start.

PERSONAL

Eight ways I transformed my Skin and What it cost

behind the scenes

A Vulnerable Look Inside My Health Journey

BUSINESS

Need tactical Advice for Business and Life?

how are you,

Forget hustle harder. Forget the mandatory 5 a.m. wake-up. Want to build a vision for your life that's unapologetically true to who you are and what you *actually* want? Here’s where you start. 

order today!

Except instead of a video game, this is you IRL. Let’s get laser focused on setting your goals for this month, year, and beyond so I can hand over resources specific to how YOU want to grow!

LEVEL UP?

ARE YOU
READY TO

A jk QUIZ

Screw the junk mail, I'm bringing "real" right to your inbox. Deep encouragement, tough questions, needle-moving challenges, and smart strategies to help you make your dream work. You in?

Bringing Real
to Your Inbox

Bringing Real
to Your Inbox

    Join over 1 million followers on Instagram, where I'm your mom friend with the backyard garden who also runs a multi-million dollar business, bakes gluten-free sourdough, and builds big dreams in the margins of nap time.

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