Your Instagram personality is:
You get people to pay attention by showcasing value driven content, sharing meaningful stories, and knowing exactly who you’re talking to and WHY.
Your actual business may be highly specific—whether you’re a foodie, a fashionista, or something totally different, Insta is the perfect spot to get more eyeballs on your content, more traffic to your website, and more influence in your zone of genius.
HOLD UP: Does this sound like you? If you’re like noooo way Jenna, then and check out the other results. These quiz things aren’t crystal balls so forgive me if you’ve landed on the wrong planet. Check out the other Insta-personalities right here.
The Showstopper
HOP OVER HERE
Your big goal is to stop the scroll.
Can I tell you a secret? When I first started growing my following on Instagram I didn’t really know what an influencer was.
“POWER IS A TOOL, INFLUENCE IS A SKILL; ONE IS A FIST, THE OTHER A FINGERTIP.” -NANCY GIBBS
Fast forward a few years and now I’ve got people reaching out to me daily with more influencer opportunities than I could ever realistically take on. The demand for influencers is just gonna keep growing.
Why? Because influencers are people just like you and me. We feel a kinship to them through our feed because they’ve mastered the art of connection through words and images.
ONE
Build Up Trust
The best influencers put trust on a pedestal. They’re choosy, they don’t just say yes to just anybody, they value their name and the power it holds — they stay on brand and in alignment with what they know their audience will love and benefit from and thus they are truly influential.
TWO
Build a True Brand
It's easy to understand how to build a business, but do you have a true brand? A brand is the personality and voice behind the business and in order to be an effective influencer, it's important to harness the power of a brand. Your feed should create connection in meaningful ways and inspire action.
THREE
Protect Your Best Yes
As an influencer, it's important to understand the power of saying, "No!" Sure, it's tempting to take every free item or paid promotion but the true meaning of an influencer is protecting the scope of influence you have. All it takes is one terrible campaign to lose the trust of the followers you worked so hard to gain.
Before we go any further, let me introduce myself… I’m a small town Wisconsin educator, photographer, and podcaster with big dreams. I also really like Mac n’ Cheese, the Bachelor, and yoga pants.
I turned a $300 Craigslist camera into a 7-figure empire using marketing strategies that I now get to share with the world... and spoiler: I don't believe in secrets, I believe in showing up!
I'm Jenna Kutcher
Before we go any further, let me introduce myself…
Loyal, happy, obsessed followers turned clients, who happily invest in your business?
An audience that is anxiously awaiting every post, every announcement, and every offering?
Sales driven through authentic, intentional posts that take the scammy salesman pitch and turn it on its head.
Creating a voice so recognizable, people will be able to spot your words and work from a mile away.
Can you imagine...
...THEN KEEP READING
Are you ready?
inspo
Christina Devictor
The Mindful Glutton
Susan Turvey
By Damsel
Style Cusp
Other Showstoppers
Rockin’ It On Insta
Give them a follow!
NEXT STEPS
Ready to rock the gram and never think twice about coming across as spam?
Here’s your Product Purveyor action plan…
Consistency is key to Insta success. Show up and stop worrying about perfection.
Entrepreneurs who sell products often feel like all they can talk about are their products. This is so not true. People are buying from YOU— not because you’re the only person on the internet selling leggings or essential oils, but because you’re you.
Show yourself. No more hiding behind the features and benefits of the products you sell. Talk about your WHY.
What do you want to be known for? Your love of cats? Your obsession with Belgian waffles? Your dedication to promoting causes you believe in?
I challenge you to choose three things you want people to know about you that are unrelated to what you sell and post about them consistently. You have no idea how many messages about mac and cheese I get on a daily basis and I wouldn’t have it any other way.
get consistent
don't pigeonhole yourself
find your flava
Wanna dive right into the warm turquoise waters of Insta clarity?
I’ve got more awesome Insta Tips comin’ atcha in the next few days so be sure to check your inbox.
P.S.
oh yeah, i want in on that!
Come on over and check out my FREE Masterclass: 3 Secrets to Get Your Next 1000 Followers (in under 30 minutes a day).
Learn what I did to build my Instagram account
to over 180k followers with my dream tribe!