THE SECRET SAUCE
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Capturer of life’s most magical moments— it’s clear what your special sauce is. You’re an artist, a visionary, someone who pays attention to detail. 


You’re do something so few can:. 
Bringing the raw beautiful presence of reality to life. 

Your special sauce resides in how you perceive the world and the stories you tell with your images. 

Making a living (a good one that can afford you artisanal whatever-the- heck-you-want) is the dream of every visionary photoboss out there. Problem is, there’s no rulebook that tells you how to do that. 

Instead, you’re smack dab in the middle of a confusing marketplace that either highly values your work or Uncle Bob’s calling you up again to see if you can photograph your third cousin’s wedding, gratis of course. 

People tell you you’re too expensive and it makes you question everything. Or they expect you to work for free so that you can “build your portfolio” *insert eye roll here*. 




You worry about how long the editing process takes, how to set your rates so people will truly value the work you do, how to position yourself on social media.

You stress out that it’s been 8 months since you’ve had time to refresh your website or post a blog. Heck, you might not even have a website yet and that definitely keeps you up at night. 

Hey Photoboss, I know how easy it is to get sucked into the vortex of comparing yourself to every other amazing photographer on Insta. Let's talk about how we can cure your comparisonitis below! 

That sense of “not enoughness” that tells you in order to raise your rates and attract your dream clients you need the $3k lense and yet another photography book— let’s tell that voice to quiet down right now.


Find out more about Visionaries 

You'RE A Visionary Photo Boss

Your special sauce is weaving dreams into reality. You might think your vision is outlandish— but you need to set aside your skepticism. 

You’ve got what it takes to weave those shiny dreams of yours into a beautiful tapestry. 

Don’t let fear unravel you. You got this.

How many times have you asked yourself— can I truly make money doing what I’m passionate about? Sure, you see other people doing it. But that’s them… you’re different. 

While the thought of making a living doing what you love sounds downright magical, you can’t help but think of it as impossibly romantic. 

Something reserved only for the truly special and talented among us. Certainly not little old you who likes to eat cereal in bed while watching the Bachelor even though you have to get up at 6 am. 


The truth is, underneath all of your hesitation and skepticism, there’s this bright woman who knows she’s got what it takes. 

All this surface level stuff that you worry about, it’s really not as important as you think it is. 

So what if you don’t know what your niche is, or how to create a website, or what social media strategy you should follow, or how people even make money on the internets?! 

All of that is secondary to the most important thing: believing that if you can dream it, you can achieve it. 

It might feel impossible. You might think you’re light years away. But babe, if I could pick up a camera on Craigslist and 3 years later have anthis amazing dream business, so can you. 


Find out more about Dream Weavers

You'RE A DREAM WEAVER

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Your special sauce is shaking things up. Your adventurous soul is willing to suspend fear and move forward ruthlessly toward your goals. 


You trudge toward your dream life regardless of obstacles or what others say or think. 

This is how empires are made. 

You’re on your way to bringing your bold vision fully into the limelight. 

Go you! You started from scratch with a pile of ingredients and you’ve gone on to create a four-course -meal that people happily shell out their hard earned dollars for. 

Comparisonitis hits you hard because you’re at a place where people are actually seeing your stuff. You’re not just invisible anymore and this new level comes with its own set of challenges. 

You embrace it but that inner-most voice rises above the critic in your mind and so you continue to put one foot in front of the other taking imperfect action.




HOLD UP: Does this sound like you? If you’re like noooo way Jenna, then hop over here and check out the other results. These quiz things aren’t crystal balls so forgive me if you’ve landed on the wrong planet. Check out the other special sauces right here. 

Okay Empire Maker, you’re likely dealing with a whole bevy of hurdles— from perfectionism, work-a-holic tendencies, and rollercoaster cash flow, to fear of being vulnerable, judged, or trolled (ugh, I feel your pain). 

From the outside looking in, you’re living the dream! You’ve accomplished so much. People think your success is based on some alchemical miracle, but you know the truth— you worked hard to get to where you are. 

From the outside looking in, you’ve got it all goin’ on. What people don’t see is that you’re still dealing with fear, imposter syndrome, and lack of confidence. 

Find out more about Empire makers 

You'RE A Mover, Shaker, Empire Maker

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You actionista, you. Your special sauce is your ability to do the things that will take you to the next level. Your commitment and willingness to step outside of your comfort zone is a strength that few possess.

Taking action in spite of imposter syndrome and comparisonitis is a feat that you should be darn proud of. But it doesn’t exactly feel like “the ball is rolling." In fact, most days it feels like you’re pushing a boulder up a mountain. 

Information overwhelm got you down? 
Analysis paralysis making your palms all sweaty? 

Tech hurdles and lack of confidence got ya slumped on the couch watching Girlboss on Netflix and wishing someone else could swoop in and do the hard stuff for you? 

You’re not alone. 

Have you ever gone white water rafting? When you hit the rapids there’s no choice— you’ve just gotta paddle for dear life and trust that you’ll make it to peaceful waters soon. And when you do get to the other side (and you always do) all of that paddling is so worthwhile. 


When you’re holding down a day job and building your empire of awesome on the side— you’re right smack dab in the middle of those turbulent waters that demand stamina alongside constant surrender. 

Here’s the thing: when you do what you love, building a business that satisfies your soul isn’t all that difficult. But you have to believe that this is possible, that the job you hate is just a means to an end, and that YES, you will get to where you want to go. 

You’ll arrive at peaceful waters and it’ll feel so darn rewarding *wine + snack break included*.* 

When you’re struggling to stay motivated, remember that this phase is so essential. Growth isn’t always pleasant, but it’s worth it. 

Banish overwhelm through action. Embrace your “failures” because they’re just as important as your wins. 



Find out More about Action takers 

You'RE An Action Taking Maven

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Before we go any further, let me introduce myself… I’m a small town Wisconsin educator, photographer, and podcaster with big dreams. I also really like Mac n’ Cheese, the Bachelor, and yoga pants. 

I turned a $300 Craigslist camera into a 7-figure empire using marketing strategies that I now get to share with the world... and spoiler: I don't believe in secrets, I believe in showing up!  



TAKE THE SECRET SAUCE QUIZ AGAIN

I'm Jenna Kutcher

Today, I teach brave women like you
how to do the same. 

Loyal, happy, obsessed followers turned clients, who happily invest in your business?

An audience that is anxiously awaiting every post, every announcement, and every offering?

Sales driven through authentic, intentional posts that take the scammy salesman pitch and turn it on its head.

Creating a voice so recognizable, people will be able to spot your words and work from a mile away.

Can you imagine...

...THEN KEEP READING

Are you ready?

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Be on the lookout for a special email from yours truly with even more juicy ideas that’ll make your special sauce world famous. 

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