“The 7 Layers Deep was huge because it helped me to understand that the true motivation inside of me is something that will carry into any dream or passion I want to pursue. Story, Teach, Tool is hands down the most amazing tool. It helped me to quickly plug and play whatever I wanted to teach into an easy format that helps serve in a way that’s effective and efficient.”

      FAVORITE KBB EXERCISE:

“My only hesitation was the price. I had just left my full-time job and seeing as though my husband wasn’t super settled into his career yet, it meant dipping into our savings and trusting that I would do everything it took to pay it back which meant success at some point with this was the only option.

Jenna has been someone who I have known to love and trust for around 3 years. She has always shared her absolute best tips and never held anything back when it came to how others can be successful as well.

When she started to share about it I was immediately intrigued. I messaged her and asked if this was worth taking a huge chunk out of our savings.

She asked what my overall goals were and I replied with the fact that I dreamed of hosting life-changing women’s conferences. She said yes. That’s all I needed.

The fact that she took the time to hear my goals to see if they were truly aligned meant the world to me. I felt seen and heard and that my dreams had a chance if someone who I looked up to so highly said, ‘This is the tool to get you there.'”

      BIGGEST HESITATION TO SIGN UP FOR KBB:

“Without the Knowledge Broker Blueprint, I would have believed the lie that I am too young to have value to add, to throw my first event, and that anyone would take me seriously. KBB has shown me that with the right tools and a community of support you can achieve even the most audacious of dreams.”

      HOW THE KNOWLEDGE BROKER BLUEPRINT HAS IMPACTED MADISON’S BUSINESS:

Madison is a multi-passionate, dream-chasing, purpose-seeking warrior and all-around go-getter. She’s a speaker, writer, and community builder who holistically helps creative women entrepreneurs live with purpose, love their work, and make an impact.

She’s also content strategist and the host of The Fearless Chase podcast, where she shares inspiring stories, relatable content, and tangible tools to motivate and inspire women to step into who they were made to be. Her story starts with when she married her middle school sweetheart (yup, middle school!)

MADISON’S STORY

Madison is a multi-passionate, dream-chasing, purpose-seeking warrior and all-around go-getter. She’s a speaker, writer, and community builder who holistically helps creative women entrepreneurs live with purpose, love their work, and make an impact.

She’s also content strategist and the host of The Fearless Chase podcast, where she shares inspiring stories, relatable content, and tangible tools to motivate and inspire women to step into who they were made to be. Her story starts with when she married her middle school sweetheart (yup, middle school!)

SHE KNEW THAT THE FIRST YEAR OF MARRIAGE WAS SUPPOSED TO BE HARD.

And she found herself stuck in a “WHY ME” mentality. All the dreams she had for what her life would look like before getting married were buried under what felt like a never-ending series of horrific events.

But everything changed when she came across my dear gal pal and force to be reckoned with, Rachel Hollis. Rachel’s energy and the things she was going after were the things Madison had dreamt about before all the messes of life had interrupted her perfect plan.

She came across Rachel’s Facebook LIVE videos and binged them like they were her lifeline. Rachel reminded her that even though she couldn’t control what was happening around her, she still had control in how she would show up for her own life. In April of 2018, Madison went to Rise LA. She was given a free ticket by someone on Instagram who said, “If I can get you a ticket, can you get yourself there?”

SHE FELT LIKE IF IT WASN’T ONE THING, IT WAS ANOTHER GOING COMPLETELY WRONG.

Before Rise, Madison didn’t know that women’s conferences outside of church were even a thing. “When I was there I felt like a little kid at his first pro sports game who always wanted to be the one on the field,” she said.

She remembered the drawing in a journal she’d made the summer after graduating high school that had a stadium and different cities she dreamt of speaking in. But she never knew it could look like this. Madison left Rise and decided to quit school and start a podcast. “I know it doesn’t sound like the wisest decision but I’ve never regretted it,” she said.

She launched The Fearless Chase podcast in July of 2018 with the mission of fearlessly chasing her own dreams and reaching a hand to the side to help others do the same. She’s interviewed women (and a few men!) who have reached their own giant, audacious dreams and asked them to teach what they learned along the way.

THEY CLEARED THEIR SAVINGS AND BOOKED THE CHEAPEST FLIGHT THEY COULD FIND.

Dave Hollis, Mica May, and Susan Ramirez were among them. One of the most eye-opening interviews was with a girl named Micala Quinn who taught women how to start their own side-hustle as a virtual assistant. Madison had never even heard the term before, but after that episode she saw it as an opportunity to leave her job.

It was the lily pad she needed to get from where she was to where she really wanted to be. She picked up a few clients on the side and within three months had a full roster and was able to leave her full-time job. On February 1, 2019 she started her first day of being self-employed and tangibly helping women reach their goals!

IN THE PROCESS SHE’S INTERVIEWED SEVERAL AMAZING LEADERS.

At first, she didn’t think it was for her, and then she saw that I was completely and utterly obsessed. Madison and I chatted and she shared her individual goals of wanting to host her own incredible women’s conference, and I encouraged her that this was something that could really serve her, big time.

After taking the leap, she found it to be fully and completely worth it. Throughout the process of taking KBB, Madison not only achieved the giant goals she set out for, but she reached others along the way as well, including pivoting from being a virtual assistant to a content strategist.

In October of 2019, she threw The Confident Creative’s Workshop, an in-person women’s event for creatives and entrepreneurs. She had 7 speakers, around 25 attendees, a dream team of 20 people, 3 vendor booths, and amazing sponsors like Noonday and May Designs. Now, looking forward to this year she knows that truly anything is possible. “I can’t wait to go through the course again to refresh my knowledge and start prepping for The Fearless Conference 2020,” she said.

THEN IN MAY OF LAST YEAR, SHE CAME ACROSS KBB.

And that she was the person keeping them at a distance, and as soon as she went after them with full-force, they were achievable.

“If the girl still working at her toxic job a year ago could see what she’s done in a year she wouldn’t believe it,” she said. “The KBB course taught me the freedom of learning from your first event and pivoting for the next. It taught me that above all serving your people well and helping them get results was THE most important thing.”

KBB HELPED HER REALIZE THAT BIG, HUGE, AUDACIOUS DREAMS AREN’T SO FAR AWAY.

“I HELP WOMEN CREATIVES FIND DAILY PURPOSE IN THE JOURNEY OF CHASING THEIR BIG DREAMS.”

@MADISONBAILEYANAYA

FOLLOW:

New Braunfels, Texas

Location: 

25

Age: 

Madison Anaya

name:

01

Knowledge Broker Blueprint — Student Case Study

madisonanaya.com

online:

Purpose Pioneer

superpower:

Tianna is an Industrial-Organizational Psychologist, Leadership Coach, and educator from Atlanta, Georgia. She has dedicated her career to supporting small, women-owned businesses, whether they’re run in person or totally online.

Her goal is simple: to help creative entrepreneurs navigate the journey of leadership by intentionally hiring and developing their dream teams.

It shouldn’t come as a surprise that the 19-year-old who defined SOPs, planned orientations, and trained the intern team would become a teams and leadership expert, and that’s exactly what Tianna did! Her expertise in hiring, leadership, and talent development have helped her become creative CEOs’ secret weapon for managing all things on the “people” side of the business.

When it comes to hiring, developing teams, and being a leader, there are super impactful and scientifically proven things that any business owner should be aware of. Tianna’s superpower has positioned her to help them take advantage of the amazing knowledge and resources that exist — minus the jargon! She can decode super nerdy, academic research by cutting out the confusing language and serve people directly with solutions that really matter.

Since KBB, Tianna has gained the clarity she needed to finalize what she wanted to offer her audience. “I have solidified my messaging and launched my signature course, Dream Hire Bootcamp, which features my 5-step process to prepare for, define, attract, assess and select your dream employee, even if you’ve never hired before,” she said.

She is also excited because she recently launched her new Dream Team Retreat service, where she partners with leaders to plan transformative experiences for teams who are ready to level up, connect intentionally, and impact the world in a major way.

“KBB was absolutely essential, because strategic retreats are a lot like masterminds,” she said. “It taught me to bring a group of people together and distill the wisdom that’s in the room.”

For someone who’s always been a dreamer and a believer — and someone who has worked for years on her mindset thanks to her psych degrees — Tianna was lacking the actionable, tangible tools to make a plan. She needed the steps to actually achieve her dream, and KBB gave her that.

“It gave me the skills to execute on my plan,” she said. “It reinforced my faith that even if I stumble on my path, success will come.”

TIANNA’S STORY

“When I think about KBB, the first word that comes to mind is ‘clarity.‘ This is the course that helped me quiet the noise and become truly intentional about who I am and what I have to offer. Before I signed up for KBB, I knew that I had something to contribute to the world. I just didn’t know exactly what it was.

It’s ironic because I am the woman who DID go the traditional education route. I received a bachelor’s in Psychology from Howard University and a Masters in Industrial-Organizational Psychology from the University of Georgia. Before this program, I knew that I had the expertise, but I couldn’t find out how to package it.

In retrospect, I laugh, because I thought I’d just be learning how to put together a Mastermind, but it’s honestly so much more than that. KBB gives you what you want: the nitty-gritty behind planning, marketing and executing a world-class Mastermind. It also gives you what you need: mindset work and extracting your superpower.”

      HOW THE KNOWLEDGE BROKER BLUEPRINT HAS IMPACTED TIANNA’S BUSINESS:

“KBB was the first digital course I’d ever invested in. I was nervous just because it was a major financial commitment. I’ve also never invested in my personal education in this way, so it was definitely a new experience for me.

After Jenna announced it, I tuned into the live webinar with Dean and Tony. After hearing their stories, I realized that I wanted to fast-track my own success. I also trusted their perspective and expertise.

The icing on the cake was your mentorship. I knew that I trusted you. That was a huge part of what made me take the plunge and pull out my credit card.”

      BIGGEST HESITATION TO SIGN UP FOR KBB:

“I talk about the 7 Layers Deep exercise on a regular basis. It’s exactly what the program promised it would be. It is my ongoing motivation to keep pushing for the success of my business every single day. Seriously, I wake up at 4:15 am every morning now. (And no, I’m not a natural morning person!) I can do it, because I’m finally connected to the honest-to-goodness truth of why it really matters to me.”

      FAVORITE KBB EXERCISE:

“MY SUPERPOWER IS MY ABILITY TO DECODE SUPER NERDY, ACADEMIC RESEARCH BY CUTTING OUT ALL OF THE JARGON, AND SERVING PEOPLE DIRECTLY WITH SOLUTIONS THAT REALLY MATTER.”

@tiannatye

FOLLOW:

Atlanta, Georgia

Location: 

24

Age: 

Tianna Tye

name:

02

Knowledge Broker Blueprint — Student Case Study

tiannatye.com

online:

Jargon Translator

superpower:

After the Knowledge Broker Blueprint, Angel took her idea and started turning it into a business that she finally knew was possible, and she could see clearly what she could do to start making that happen. Before KBB, she had dabbled in podcasting which wasn’t necessarily a business model, and KBB took what she was passionate about and gave her the confidence, tools, and community to turn that idea into a reality.

Angel now runs a Facebook Group for her ideal client, and it’s grown to almost 300 moms since July of 2019. She was able to take her ideas and create a sample workshop that she charged for and ran for 4 hours on a Saturday in November with 7 moms to help her practice teaching her content.

Next up is going to be a 5-day online challenge to help moms overcome negative self-talk, then turning her content into an online workshop to help teach moms how to quiet the worries of motherhood (and in turn teach them at the same time how to overcome the self-doubt we struggle with as moms).

The Knowledge Broker Blueprint taught Angel how to extract what she already knew and could teach… It was hidden in plain sight! KBB also gave her the tools she could use in her workshops to teach her content because they really are for any industry!

“What I didn’t expect was the personal transformation within myself as I was going through the course,” she said. “I was expecting to go through the course and learn concepts and skills. I had no idea the impact learning the tools would actually have on me as I went through each one and discovered more and more about myself. It was that foundation of belief that was able to provide the fuel for me to step through my fear and go after what I’m passionate about doing.”Dave Hollis, Mica May, and Susan Ramirez were among them. One of the most eye-opening interviews was with a girl named Micala Quinn who taught women how to start their own side-hustle as a virtual assistant. Madison had never even heard the term before, but after that episode she saw it as an opportunity to leave her job.

It was the lily pad she needed to get from where she was to where she really wanted to be. She picked up a few clients on the side and within three months had a full roster and was able to leave her full-time job. On February 1, 2019 she started her first day of being self-employed and tangibly helping women reach their goals!

THE DIFFERENCE THE KNOWLEDGE BROKER BLUEPRINT MADE

At 4 am on a Friday in October, Angel got the news that her 33-year-old best friend had passed away very suddenly and very unexpectedly. The impact and heartbreak “left me so very broken,” she said. But that brokenness is how the light got in.

It made Angel vulnerable in ways she wouldn’t have voluntarily chosen to be, and each week, she found that the more her group talked about where they struggled as moms and where they felt like they were falling short, there were other moms that would chime in: “I thought it was just me!” or “You’re going through that too!?”

The immense relief and camaraderie Angel felt over time led her to find her passion for helping her fellow moms feel what she felt. And she hasn’t met a mom yet that isn’t struggling with at least one thing, if not many. She didn’t know how to expand on her passion initially and thought maybe a podcast was the way to go.

Like so many entrepreneurs on the path to impact, she was navigating what the next right move could be. She desired so much to help more moms than the few that were within the walls of her moms group, but just didn’t know how to reach them. And then came KBB.

TRAGEDY THAT TURNED INTO PERSPECTIVE

After several years there, and her first daughter being born, there were some shifts in leadership and the previously adjusted work schedule she had negotiated and that helped her avoid excessive daycare costs was compromised. It made more financial sense for her to depart and open her own business in marketing and branding.

She retained her former boss as a client and continued to plan high-level board meetings all over the world. But at the beginning of her entrepreneurial journey after stepping away from her corporate job, she found herself still feeling like she needed to work 50-plus hour weeks AND raise their then-2-year-old. You can imagine how that went!

About a month into being her own boss, Angel had a midnight breakdown from all the stress she was under. As a relatively new mom, too, there was just more than she could handle alone and she was desperate. So desperate that as a serious introvert, she connected with the moms group at her local church, something she would never have previously considered doing.

There were people there she didn’t know and the whole point is to talk to them. Aka, not exactly her comfort zone. BUT, it was something she didn’t know she needed until about 4 weeks after she started attending.

LEAVING CORPORATE LIFE TO DO HER OWN THING

As for her career, Angel has been in the event industry since she was 7 years old, which was, as she puts it, her very first big event: her birthday party! She asked her mom if she could have a birthday party, and her mother said yes but only if Angel helped her with it every step of the way. So together, they planned the menu, did the grocery shopping, made the invitations, the whole thing.

And from that point on, Angel was hooked! She spent plenty of time in school on student council planning all kinds of events, and went to college (where she worked in the Student Activities Department planning even more events) to get her degree in Sports/Entertainment/Event Management from the Denver campus of Johnson & Wales University.

Angel spent a few years after college working for a special events decor company designing decor for corporate and social events, including the decor for the MLS All Star Game After Party in 2007 when the game was in Denver. But she found herself wanting to learn more, so she left to join The Ritz-Carlton Denver and was lucky enough to be part of the opening team for that hotel.

During her time there, the hotel hosted all kinds of amazing events and Angel wrapped up her time at the hotel on the Catering Sales team. During that time, she learned two things about herself: she’s really not into sales, and she really missed the rush of the event life.

So, she left to join the event department of Populous, a sports architecture firm headquartered in Kansas City and their event office is in Denver, where she lives. As a part of that team, she got to be a part of on-site operations at four Super Bowl games and several other high profile events.

ANGEL’S CAREER PATH BEFORE KBB

Angel’s current role is founder. But as a company of one, her roles beyond founder are many, like so many of you can relate. As for what she does, Angel helps fellow moms feel less alone in an encouraging community that helps to quiet the worries of motherhood. And as any mom knows, those worries are many, and they can be LOUD. Her community uplifts mamas so they can overcome self-doubt.

She said, “It’s the community they didn’t even know they needed until it arrived, and it will hopefully feel like a great big sigh of relief. A place to get the encouragement they need, the support they’re looking for and a few tips and tools along the way to help free up the space of worrying about all things momma.”

Angel’s whole idea is that the worrying that can often overwhelm moms is taking up space that can be filled with more peace, more patience, more calm, and more confidence that you’re doing a great job. (And also more fun.)

ANGEL’S STORY

“KBB has helped turn my dream into a reality. I realize it sounds super cliche, but that’s pretty much what happened. I found Jenna a few days before she published her podcast episode with Tony Robbins and because he was the first guy she’d ever had on her show, it piqued my interest. I’m all for #girlpower and women lifting up other women. So when I saw that whatever she was talking to Tony about was big enough to break her streak of all female guests, I had to tune in.

While going through KBB, I was able to define what I want to do, how I’m going to do it, and who I’m going to serve. All of these things had been so fuzzy and conceptual before, and now KBB had given me tools and lessons to make things crystal clear. For example, being able to drill down into determining my Ideal Client, I continued to develop The Sister Joist while going through KBB, and thanks to the clarity it provided, knowing my ideal client and exactly who they are, I experienced 500% growth in my Facebook Group in 3 months. Five months after completing KBB, I also hosted my test workshop to work through potential content and spent 4 hours with 7 moms (which, if you’re a mom you can understand how precious 4 hours away from family can be!)

Jenna’s FB group of fellow KBB students made all! the! difference! Being in an encouraging, energetic and supportive group of like minded women (and a few brave men) gave me the community support I needed to keep going through the course schedule and to stay in action to keep up my momentum.

When I’m struggling with something in my business or need courage to try something new, because my chronic fear of failure has kept me from even trying new things for way too long, I can come to the group for brainstorming, support, encouragement and all kinds of cheerleading which can be so hard to come across as a solo entrepreneur. As entrepreneurs, we often spend a lot of time alone and having a community to rely on has been a PRICELESS benefit that I didn’t realize was going to be so essential.”

      HOW THE KNOWLEDGE BROKER BLUEPRINT HAS IMPACTED ANGEL’S BUSINESS:

“It comes with a pretty serious price tag. It’s a lot of money to begin with, but coupled with the fact that over the past 3 years, I’ve transitioned from making 50% of what I used to make at my corporate job to 0%. This created a whole new level of internal barriers for me to want to invest so much money in myself. How can I make such a large purchase when I’m not bringing in any income?

Thankfully, I have a truly incredible husband. He helped talk me through my entire thought process and if it were up to him, he would have purchased on day one! But even knowing he was behind me 100% and on board with the investment, it took me the entire time the doors were open to wrestle with whether or not I was worth the price of the investment.

It was my very first course so I was going to consider every possible scenario first before making a purchase. I saw Jenna’s initial Live about KBB and signed up for the webinar to learn more. I watched the webinar and took lots of notes. I knew I wanted to take my passion for helping moms to the next level but just didn’t know what that next level was or how to get there.

This seemed to be just the thing but it was a hefty investment. Then we started to look at it from the place of a business investment rather than the purchase of a product. I stayed tuned in to each of Jenna’s Lives as she talked through each module, and I of course made a pro/con list Rory Gilmore style.

The HUGE pro was getting access to the separate group Jenna was running that included her personal coaching through the course.”

      BIGGEST HESITATION TO SIGN UP FOR KBB:

“The Wrap Up Tool was a total lightbulb moment! I could absolutely see how powerful and valuable that tool is when it comes to creating lasting impact. Because I’ve for sure been that person that’s attended events, been so on fire and so motivated, taken TONS of notes in a notebook and then I get home and that notebook gets put down and I don’t pick it up again. Being able to help moms drill down into the one single thing they’re going to put into action to help them see success is HUGE!

The Not To-Do List was another incredibly impactful tool! How many of us have a bazillion to-do lists and of course they’re mostly unending and unfinished. But this tool was a huge win in the fight for focusing our efforts on what drives results!

The Clarity Tool is an incredible way to kick things off and I used it in my own sample workshop. It helps to direct your ship on the journey you’re about to take so you know where you’ve been, where you want to go, what you need to get there and WHY you want to get there. Getting to help moms start to see why they want their motherhood to not be so heavy with the weight of all the worry is POWERFUL!

The 7 Levels Deep tool is a game changer! It took me a few go rounds with it to get down to why I’m doing what I’m doing and working through the process with this tool made me cry. Having that anchor to hold on to when things get tough makes an ENORMOUS difference in staying in action and continuing to pursue what you’re after.”

      FAVORITE KBB EXERCISE:

“I was able to discover that my authenticity is my main superpower and that others appreciate my openness, transparency and ability to step out first.”

@thesisterjoist

FOLLOW:

Northern Colorado

Location: 

36

Age: 

Angel Hepp

name:

03

Knowledge Broker Blueprint — Student Case Study

thesisterjoist.com

online:

Authentic Action-Taker

superpower: